How has the importance of Black Friday and Cyber Monday evolved over the years in your market? What do you think these events will look like in the future? Has this impacted your companies planning for these events?
People are looking for deals during this time and particularly on high ticket items. Tires are not inexpensive, so a small percentage discount can equate to big dollar savings. Each year, the deals have gotten more aggressive and this year will be no different. It certainly has made us very aware that we need to work hard to bring the best value to the market.
Tell us about how your company is preparing for Black Friday and Cyber Monday 2018.
We get ready many weeks in advance by working with tire suppliers to make sure the right product inventory is available and ready to be sold on our website at great prices.
What do you think of global retail events like Black Friday and Cyber Monday? Are they a positive thing for your business? What challenges do they present?
It is a fantastic time! It’s a rallying time for each employee to bring their best effort to the forefront to serve customers. It is always the biggest sales period of the year, and this year will break all previous records.
What value can affiliates contribute to your brand’s objectives during Black Friday and Cyber Monday?
Affiliates are critical to us reaching a mass market of consumers seeking deals. This year will be our first holiday season working with affiliates and we are very optimistic about seeing significant growth.
What is one tip would you give to fellow companies participating in Black Friday and Cyber Monday activity this year?
Optimize your mobile web experience! Each year m-commerce grows by leaps and bounds, and this year will be no exception.
To learn more about Black Friday 2018 opportunities on our network, contact your account manager or our publisher management team.
